I use a 2x SRAM AXS system and love it. For some reason I was never good at remembering how to adjust mechanical rear derailleurs so when I switched to AXS and could adjust the RD on the app very easily with a few clicks I became an instant fan. Living in Japan going with Shimano seems like the logical choice, but I wanted true wireless shifting so that was the main reason I chose SRAM. Secondary was the 10t option on the cassettes, but the Mavic CSR60C wheels I have came with Shimano hubs that are 12-speed compatible so they are not convertible to SRAM drivers.
I have both brifters on drop bars, and Wireless Blips with Super Record bar end brake levers (mechanical) on a Deda Tribar and rim brakes, and they both work very well. The TT setup in my profile pic is blingy and lighter but it isn't very comfortable in hard efforts. The brifters are excellent though.
I can't really say there is a con for SRAM AXS, at least not one or some that is big enough for me to have 2nd thoughts on switching. Some people fear being stranded with a dead shifter or derailleur battery, but I carry a spare battery in my Moose pack, and this is still a 2nd backup battery because of the front derailleur battery still being available to swap if the RD battery dies. I get about 800km on a new RD battery and about double that on a FD battery, and I would suppose over a year on the brifter batteries. SRAM advertises 5-7 years on the Wireless Blips, but I got a tad less than 3 years on my first set. They are swappable with a Dremel tool and some glue, but I have a new set now.
Mavic CXR60C wheels have the Exalith braking system, and I have two sets of those wheels, so I am not going to be switching to disc brakes for a very long time, and likely not to hydraulic either. I think it has been around long enough on bicycles to be worth the switch now, but I kind of like the simplicity of wired brakes.