It depends on what's meant by saying a product is "expensive" -- overpriced is not the same as expensive. I consider Cruzbike's to be expensive since their purchase price is high ... Whether some expensive bike is a good value considering your needs or if the expense is justified to obtain a decent ROI for the maker are different questions. For the record, the S40 is turning out to be well worth the expensive price-tag to me. Hopefully Cruzbike makes a decent ROI on it as well, so they can keep on doing what they're doing. -Jack
So...
Expensive = an absolute measure of number of dollars (which is found to be high in $ to $ comparison to purchaser's personal cost comfort for that type of item).
Value = how much something is worth. Includes much more than only price tag $.
Overpriced then is a descriptor of when the ticket price exceeds the value (to the owner/purchaser). Or maybe exceeds the purchaser's anticipated price/value.)
Cruzbike has high value. That high value more than justifies the price (especially for the S40 and V20 models). [Beware: philosophical comment ahead.] A current general societal view simplifies value to $ and sum of physical parts, unfortunately that is a mistaken view of value which is much greater than just those factors. Several factors that Cruzbikers here value are health, comfort, quality of build, design, speed, ease of use, transportability, efficiency, in addition to price tag and component list. This is not to say that these values are not shared by other bike riders too (some just haven't been converted yet
) but that a discussion of the value of an item is severely lacking if it emphasizes price tag and component list and ignores the other factors. Cruzbike as a company and as a community (tribe) has value beyond the value of a product: encouraging atmosphere, innovation, resource, etc.
An analogy would be a kitchen. If you are going to build a new/renovate your kitchen and if you use it to prepare food, consume food, and clean up after, then it is important to talk about the cost of the renovation (price tag) and the appliances/surfaces/finishings (components) but it would be an incomplete discussion without assessing things like ergonomics, design, spacing, people flow, frequency of use, intended uses (kitchen, dining, great hall - home, family/neighbourhood/community gatherings, etc.), health, produce flow, waste, storage locations, efficiencies, etc.
Well worth it. Agreed.