Progess and learning a few things.
The joy of doing these things on the fly is learning what you don't know; and what you would do different next time.
So I got the covers; they are nice. Definitely better than the Wheelbuilder $99 ones, $200 better? Hard to say so far since that is subjective, but since I don't have a machine to make them and the support via email has been great; I'd say sure, it's a fair value for a boutique product. The cover material is better; the tape mounting system has to be better than the bolt on WB approach. I suspect they should be quieter on the road but that remains to be tested.
Since they have a fixed "dish" to them they have to be cut to a correct diameter to fit the wheel without warping. Below are the pictures of the wheel with and without the cover. (Note: it's just laying on the wheel not installed).
So in my case as you can see it goes half way up the rim. That leaves me an extra step of stripping the decals off the base wheels before installing them. Not really a big deal I don't mind the all black wheel look and opens the door to put some custom logos on the wheel. I rarely resell wheel sets as I tend to ride them into the ground, so no value lost. Redoing them with something like Larry's graphics above would look pretty cool.
However now that I have them I realize that there is an extra opportunity here. Front wheels are typically quite a bit cheaper than drive wheels; and ebay abounds with deals of front wheels. So as FWD people we have lower cost options......
If I had been thinking ahead I probably would have just gotten a really nice Front wheel for cheap off of ebay and had the cover sized for it; then the install could be permanent; as it stands now it is sort of of silly to cover a 50mm wheel permanently.
I did grab my traditional wheel but the cover diameter is too little for it to be re-purposed; so I'll continue as I am. Last bike I had with a disc on the back I pretty much never removed it any how so not a big deal but something for the rest of you to consider as you go.