Upright bikes are the default because everyone has ridden one, and because so few have ever ridden a recumbent, let alone seen one. How then could Cruzbike do educational marketing, remotely allowing the Cruzbike to sell itself without Cruzbike staff being involved...?
Hmmm, so may I propose an LBS-Crawl. A set of (not necessarily new) demo-bikes could be ridden or shuttled between local bike shops, all around North America. Perhaps including a couple of stores in Minnesota and Ontario. Potential customers could then be notified of their presence "nearby".
This assumes bike shop owners would be willing to take in a set of recumbent bikes for a week or so, but what bike enthusiast would NOT want to check out competitive designs? However, product placement agreements with competing manufacturers can restrict what store owners are allowed to stock, so these Cruzbikes would need to be on loan there for test and repair, not for resale. It would be an education tour, merely to show where the bike industry is heading, preparing store owners in case their current suppliers invent a Cruzbike-like-bike, perhaps under license from Cruzbike.
Alternatively, Cruzbike could tour a riding position mule, made out of scrap parts, just to get minds thinking... Most folks have never been taught that comfort is an option. If Cruzbike only sells to those who research speed, they leave out a potentially larger demographic, older folk.
What is happening with the eCruztrike, BTW...? Motor-less bikes seem to be getting rarer.