Depends on where you source them; the big players in the hubs are:
- American Classic
- Chris King
- Dash Cycles
- DT Swiss
- Extralite
- Industry Nine
- Hope
- Phil Wood
- PowerTap
- Project 321
- Shimano
- White Industries
- Zipp
There was a time that there was Phil Wood and then everyone else. That gap has narrowed over the years; with good stuff from everyone now.
Different hubs are good for different things. So you need to do your research and then talk to your wheel builder if you are having wheels built. Or know what comes with the wheels you are buying. Example Zipp, Shimano, Industry Nine, American Classic, and DT Swiss, all make wheels and they use their own hubs. Bontrager source their hubs from Extraline, DT Swiss, and Shimano. Flocycling uses there own in-house private hubs only (last I read).
So goals matter.
Example 1: The current wheels I'm running are Bontrager TLR family because it's tubeless, that was the leading goal and it limits the choices. We have two types of those wheels. Our Aero ones use the Extraline 3 pawl hub and the other is the Windy day wheel which DT Swiss based. It's a trade off the DT Swiss wheels are fast and deadly quiet, but it's not an aero wheel; the Extraline 3pawls are loud and light but lessor hubs than the DT Swiss, but..... the wheels are more aero and preform well making it a fair trade off to get Aero, Tubeless and Aluminum all in one; I can always have the Aero wheels rebuilt with better hubs if necessary but that doesn't seem to be needed so far on the priority list. The gap between very good, and great is small on the performance side and extreme on the cost side.
Example 2: Meanwhile On our one Quest I had new 451mm wheels built. They are Velocity A23 rims, strong, light and affordable. I paired those with DTSwiss 350. The 350 and the 250 from DTS are the same internals with the 250 being the light near top of the line in the MTB family. The 350 is a lot cheaper ($55 versus $165) and only a little heavier and other wise it's the same hub. So on the Quest which is already a heavy bike grams don't matter but the innards do. So I had the wheels built on the 350; saved money and wound up with a much lighter wheel that spins and spins and spins versus stock. Going up to the 250 just won't have helped. Four wheels total 1 drive wheel (rear) and 3 fronts = average $250 ea wheel built and delivered; and I was able to rebuild a Quest version 1 and our trailler into a lean mean MUP marauding machine.
If you know the "brandname" wheels you want then Ebay is your friend. If you want to have them built; then get opinions on the various wheels houses. If you want turn key web shopping it's hard to beat FLO, or Industry Nine. If you want tubeless Bontrager is still imo ahead off everyone on easy of use because the had such a big lead on the MTB side and parlayed that into road tubeless. Lastly A lot of people like their cheap China wheels; I haven't done that route, my crash experience has me gun shy of no-name anything on the front half of a bike; doesn't make them bad it's just my bias that I live with.
This is an interesting hub comparison article it only covers a few but it's education about the things you need to consider
https://fairwheelbikes.com/c/reviews-and-testing/hub-review/
http://www.wheelbuilder.com/hub-selection.html