You have an older style of chainstay, with two bands that clamp around the bb cups. The outer shape of the bb cups needs to match the inner shape of the clamping bands. Since the bands are square, the bb cups need to be square as well so that the bands have a proper clamping surface. Wheels Manufacturing bb's have that square shape, while Sram bb's usually taper down from the inside to the outside of the bb cup. The bands would only contact the inner edges of the bb cups, which is not a lot of surface area to clamp together parts that must contend with both steering and pedaling forces.
The newer current setup, which has been around for a while, solves this issue by moving the bb clamps inward, closer to the boom. They clamp around the bb shell instead of the bb cups, meaning that you can use whatever shape bb cups you want, like any other bike.
Both my first Vendetta (a v.2 like yours) and my S30 came with this older chainstay, so I had to figure out this interface as well. One other minor issue with this older design is that you have to be careful with how much you tighten those bb clamps. You don't want them too loose, obviously, but you also don't want to tighten them enough to squeeze the bearings inside the cups, creating drag and premature bearing wear. Bb cups are not designed to have anything clamped around them, so it doesn't take much torque to start squeezing the bearings. Tighten a little, spin the crank...tighten a little more, spin the crank. Keep doing that until the crank spins a little less freely, then back the bolts up a bit at a time until the cranks spin freely once more. That's about as tight as you'll get those bolts.