Osiris
Zen MBB Master
Nice bike photo
I just need to figure out how to put a seat on it.
Actually you’re paying a shed load more for the story of pinarello . Since all diamond frame top end bicycle frames are much the same apple in different skins. The gcn story revealed that price range differential and its huge but the lower priced apple story is just as fast etc as the high priced apple story.
And bicycles have the advantage of being very familiar. A friend bought his first bicycle recently; a top of the line Trek Madone. He wasn't afraid to spend loads of money on it because having ridden a bike when he was young, he already understood exactly what he was buying. The $9000 Madone was just an improved version of that. He could have bought a Bacchetta CA2 for half the price, but recumbents are completely alien to him, so he doesn't want to take a chance on one. Even after I demonstrated all it's advantages over an upright bike, he's still unconvinced. That's the kind of mentality you're up against when trying to sell recumbents to the public.
No recumbent has name recognition because today the open market is fragmented so much that you have to sell a story to sell pretty much anything of perceived value these days. The recumbent story is screwed down by the uci.
I've found that mentioning a bent's racing pedigree makes a big difference in people's perceptions. I'm often stopped on the trails by people asking me about my M1 Lowracer. For many, its the first recumbent they've ever seen. At first they tend to dismiss it as a curiosity, certainly not something they'd have any interest in riding. Then I tell them that in fact, this was Phil Plath's racing machine which he used to break three world speed records. Suddenly their eyes widen, and they start asking more questions about recumbents. A couple of them even asked me if I'd mind taking their photo next to it. No one has ever showed this degree of interest in my CA2 or V20, even though by any objective standard, they're much better recumbents.